“Bread And Circuses” is a term that originated from the first century AD, attributed to writer Juvenal. It refers to a system of “state bribery” implemented to appease a large working class that, while powerless as individuals, could overwhelm the ruling classes as a group.

From:
The Roman Empire in the First Century, PBS, 2006

Rome’s working class, the plebeians had little individual power. Grouped together, however, they became a Roman mob and had to be handled carefully.

By the first century AD, plebeians comprised a formal class, which held its own meetings, elected its own officials and kept its own records. The term plebeian referred to all free Roman citizens who were not members of the patrician, senatorial or equestrian classes.
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Plebeians were average working citizens of Rome – farmers, bakers, builders or craftsmen – who worked hard to support their families and pay their taxes. Over the course of this period, early forms of public welfare were established by Titus and Trajan and, in difficult times, plebeians could ask Roman administrators for help.

We know much less about daily life for the lower classes, such as plebeians. Unlike the more privileged classes, most plebeians could not write and therefore they could not record and preserve their experiences.
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Some plebeians, who were doing reasonably well, might try to save enough money to join the equestrian class. For many, however, life was a daily struggle.

But although individual plebeians had little power, there were a lot of them. In bad times, or during political unrest, there was always the risk of the Roman ‘mob’ rioting or rebelling against the upper classes.
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The Emperor Augustus was well aware of this risk and was keen to keep the poorest plebeians happy enough and reasonably well fed so that they would not riot. He began the system of state bribery that the writer Juvenal described as ‘bread and circuses’.

Free grain and controlled food prices meant that plebeians could not starve, while free entertainment – such as chariot races and gladiators in amphitheaters and the Circus Maximus – meant that they would not get bored and restless. Bribery it may have been, but it often worked.

Is there a modern-day equivalent?