— Michael Greger, M.D. (@nutrition_facts) September 1, 2016
From the petition page:
Natural Grocers has removed every copy of How Not To Die from its shelves, saying that the book’s claims are not based on science and that the author’s opinions “do not support our company’s views on what a healthy diet should include.”
The book, by Michael Greger, MD, contains information on the 15 top causes of death in America and how nutrition and lifestyle factor into preventing them. It also contains 143 pages of references to peer-reviewed scientific evidence.
Natural Grocers has no problem selling books that tell readers to eat for their blood type (Eat Right 4 Your Type); that consuming foods with saturated fat is good for them (Cholesterol Clarity); and that cheese and steak can help reduce obesity, diabetes, and heart disease (The Big Fat Surprise: Why Butter, Meat & Cheese Belong in a Healthy Diet).
So why then, does Natural Grocers refuse to sell Dr. Greger’s book? Is it because it will hurt their sales of meat and cheese?
I have Dr. Greger’s book, How Not To Die, sitting at my elbow here. The reference section itself begins on page 413 and ends on page 545. These are not esoteric references. They include the New England Journal of Medicine, British Medical Journal, American Journal of Clinical Nutrition, Annals of Internal Medicine, Gastroenterology, Lipids, the Journal of Agricultural and Food Chemistry, Lancet, Cancer, the American Journal of Epidemiology, the Journal of Food Science, and on. These are some of the most respected scientific peer-reviewed journals in the fields of medicine, food, health, and nutrition. It’s a great book, a New York Times bestseller with 5 stars on Amazon.
Of course the book’s claims are based in science. Natural Grocers has some other agenda to say otherwise.
Here’s what I found out about Natural Grocers … They are a Colorado-based health food chain with 13 stores mainly west of the Mississippi River. They went public in 2012, so they probably had some deep-pocket backers at that time. Who?
Company founder Margaret Isely contributed to forming the precursor group that became the international trade group Council for Responsible Nutrition.
The Council for Responsible Nutrition is a lobby for the dietary supplement industry.