Do you remember this commercial? I remember the perking melody more than anything.
Would you say it is an effective commercial? (I think it is, or it would have been in its time.)
A few things struck me:
First, of course, was that they used a peculator. I have had coffee made in a peculator and it usually tasted burnt. But that’s probably because I went backwards from a drip coffee maker. If all you ever knew was perculator coffee, I suppose drip coffee would taste weak.
Second … there was an expectation that the coffee would be fine consumed black. My parents drank coffee for as long as I can remember and it was never black. I drink black coffee now but not when I first started, somewhere in my 20s. Coffee shops seem to go out of their way to offer sweet and creamy and flavored coffees. What I’m wondering is … was black coffee a thing in the 1950s? Was it more or less popular than today? Is it class-related? Culture-related? Or maybe Maxwell House just presented their coffee black with the suggestion that it’s so good you don’t have to add anything to it.
Third … look at how small that can is! That wouldn’t last a week. Maybe.
If you drink coffee, is it black?