Didn’t I tell you this was coming? I told you. Since organic standards have become so weakened (Organic Food Is Grown With Manure From Factory Farms, Synthetic Pesticides), privileged people want something better. “Organic organic” I call it. This article calls it Organic 3.0. Now, instead of fixing everyone’s food, we are developing tiers of food: cheap, industrial food for the masses; “organic” for people who want something better, but it’s really cheap, industrial food with an organic label and a premium price; and “organic organic,” the cleanest of the clean, for people to whom price is not an object.
Growing a New Organic Standard, Jane Black for Stone Barns Center, 6 May 2016.
Why grow a new organic standard? For ethical reasons, of course! (The present Organic 2.0 “is not adequate to save the planet.”) It’s the pure argument you can’t defend against. The inference is that people who buy and eat cheap, industrial food don’t care about the planet. The scum! But you know that’s not true. Of course they care. They just can’t buy premium, organic, farmers’ market food. It’s a status symbol, isn’t it. You know how I know this ethical care-about-the-planet claim is a lie? Because parking lots at farmer’s markets are filled with gas-guzzling SUVs.
This article is filled with nice-sounding, untouchable, undefined terms like “a culture of innovation,” “holistic empowerment,” and this one:
At the recent Food Tank Summit in Washington, D.C., a panel convened to discuss the future of organics returned over and over again to the question of how and when organic meat and produce would be cheaper. The answer? It may never be. And so we must be able to show that a premium price buys clean health, environmental benefits and a living wage for farmers.
“Clean health”? What is that? Tell me. Are people who cannot access organic food not deserving of clean health?
Organic 3.0 is an essential step to keep organic relevant.
I don’t want to keep organic relevant. I don’t want a tiered system. I want a system that improves everyone’s food, not just the food of the privileged. A movement that is truly about saving the planet would be working to change the huge industrial food system that is presently trashing the planet.