FTC Charges Sensa And 3 Others With Deceptive Marketing Of Weight Loss Products

I always wondered how this stuff worked, or if it did, or how they could get away with selling

“… a crystallized product made of maltodextrin, tricalcium phosphate, silica, and flavoring, [that] is sprinkled onto food like salt or sugar, and is claimed to enhance the specific scents of food, while tricking the brain into believing the person has had enough to eat.”

You sprinkle it. My god, you sprinkle away the fat. With “tastants.” Do you think employees at the Federal Trade Commission tried it?  And wanted a refund?  I love that my tax dollars go to things like this:

“The marketers of Sensa, who exhorted consumers to “sprinkle, eat, and lose weight” – will pay $26.5 million to settle Federal Trade Commission charges that they deceived consumers with unfounded weight-loss claims and misleading endorsements. The FTC will make these funds available for refunds to consumers who bought Sensa.”
Sensa and Three Other Marketers of Fad Weight-Loss Products Settle FTC Charges in Crackdown on Deceptive Advertising, FTC Press Release, 7 January 2014

Here’s Jessica Rich, director of the Bureau of Consumer Protection:

“The chances of being successful just by sprinkling something on your food, rubbing cream on your thighs or using a supplement are slim to none. The science just isn’t there.”

It’s $60 plus shipping and handling ($5 to ship sprinkles) for a 30-day supply:

“U.S. sales of Sensa between 2008 and 2012 totaled more than $364 million.”

You can read through these complaints to see the tactics (e.g. consumers are charged recurring monthly payments after signing up for a supposed free trial) they used to make $364 million from a tastant.

One thought on “FTC Charges Sensa And 3 Others With Deceptive Marketing Of Weight Loss Products

  1. Steve Parker, M.D.

    I saw an ad for Sensa on TV w/in the last 12 hours. Maybe they’re making so much money on the gullibility of the public that $26 million fines are simply a cost of doing business.

    Hopefully taxpayer dollars aren’t being used to administer the refund program.

    -Steve

    Reply

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